AI Automation · The Merlin System
An AI agent that runs your front-of-house.
Merlin is a custom AI agent built on n8n and Claude API, trained on your business context. It handles lead qualification, support responses, and CRM sync — 24/7, without hiring anyone new.
Capabilities
What it replaces.
Every item below is something a human was doing manually before Merlin arrived. After setup, it runs on its own.
Inbound triage
Merlin reads every inbound message, classifies intent, scores lead quality, and routes to the right action — book a call, send a resource, or flag for your review.
Always-on support
FAQs, pricing questions, status checks, booking links — Merlin handles the first layer of support responses with context from your knowledge base. No breaks, no delays.
Data without the admin
Every conversation writes to your CRM automatically. Contact records, tags, notes, and calendar events created without you touching a spreadsheet.
What Merlin does
Works while you sleep.
Not every enquiry is worth your time.
Merlin reads incoming leads against your qualifying criteria — budget, timeline, fit — and scores them before you ever open the thread. High-value leads get escalated instantly. The rest get a polite nurture sequence.
Your inbox, sorted before you get to it.
Merlin reads every email, categorises it (client, lead, vendor, spam), drafts a response for your review, and routes urgent threads to the top. You arrive at a managed inbox, not a firehose.
Every contact, every note, zero manual entry.
Form fills, email threads, call notes — Merlin pushes them all to your CRM in real time. No copy-paste, no missed follow-ups. Your pipeline reflects reality, not last-week's memory.
Common questions answered before you wake up.
Merlin can answer the common support questions covered by its approved knowledge base, such as pricing, availability, process, and how-tos. Complex or uncertain cases are flagged for a person.
Setup timeline
Deployed in 2–3 weeks.
Week one is discovery and configuration. Weeks two and three are integration and testing. Then Merlin runs — and keeps running.
Agent config
Discovery call, rules + tools mapped
Integration
Connected, tested, edge cases resolved
Handoff + support
Docs delivered, Merlin live 24/7
What's delivered
A finished product, not a tutorial.
Merlin is configured, tested, and handed off with documentation. You don't need to touch a workflow builder — ever.
Claude + n8n stack built to your business rules and connected to your tools.
A clean interface non-technical team members can use without touching the backend.
Connected to your existing CRM (HubSpot, Notion, Airtable, or similar).
Inbox categorisation, draft responses, and escalation routing configured.
Plain-English docs explaining what Merlin does and how to adjust behaviour over time.
Works or I Fix It Guarantee
"If Merlin doesn't perform the agreed automations within 30 days of deployment, I rebuild it at no charge. You don't pay for a broken agent."
Pricing
from €690 setup · support from €250/mo
Fixed setup, cancel anytime. Optional monthly support covers monitoring, fixes, and keeping the agent accurate as your business evolves. Claude API and n8n hosting run on your own accounts, billed by the providers at cost.
Questions
Everything you might wonder.
What is an AI automation agent?
An AI automation agent is a custom workflow — built here using n8n and Claude API — that reads inbound messages, classifies them, and takes the right action automatically: booking a call, sending a reply, updating your CRM, or flagging you for review. It runs 24/7 without you touching it.
What tools does Merlin use?
Merlin is built on n8n (the workflow engine), Claude API (the language model), and your existing tools — CRM, calendar, inbox, or anything with an API. Common integrations include HubSpot, Notion, Cal.com, Gmail, and Slack.
How long does Merlin setup take?
Setup takes 2–3 weeks. Week 1 is knowledge ingestion (your docs, FAQs, pricing). Week 2 is workflow wiring (n8n flows connecting Merlin to your tools). Week 3 is testing with real scenarios until you're confident it handles your edge cases.
How much does Merlin cost?
Setup starts from €690 (fixed price, one-time). Optional monthly support starts from €250/mo and covers monitoring, fixes, and ongoing refinement as your business evolves. Claude API and n8n hosting run on your own accounts, so you pay the providers directly at cost. Cancel anytime.
Does Merlin replace my CRM?
No — Merlin connects to your existing CRM and writes to it automatically. Every conversation creates or updates contact records, adds tags, notes, and calendar events. You keep your CRM, you just stop entering data manually.
Can Merlin work with my existing inbox?
Yes. Merlin can be connected to Gmail, Outlook, a contact form, a Typeform, or a WhatsApp Business account. It reads inbound messages wherever they arrive and acts based on the rules you define.
Do I need technical knowledge to use Merlin?
No. The business-ready wrapper is designed for non-technical owners and team members. You interact with Merlin through a clean interface — no workflows, no code, no API keys.
What if Merlin makes a mistake?
All outbound actions (emails, CRM writes) can be set to "draft mode" where Merlin prepares but waits for human approval before sending. You decide how much autonomy Merlin has — we configure it to match your risk tolerance.
Can Merlin be upgraded later?
Yes. New capabilities (additional integrations, new workflows, deeper automations) are scoped and billed separately. Merlin is built on a modular stack — adding a new skill doesn't require rebuilding the whole agent.
Is there an ongoing cost after setup?
Yes — support is from €250/month (monitoring, fixes, small changes). AI and automation usage (Claude API, n8n hosting) runs on your own accounts, so you pay providers directly at cost, with no markup. Typical usage for a small business is €10–40/month.